{"id":4287,"date":"2025-05-05T15:15:53","date_gmt":"2025-05-05T19:15:53","guid":{"rendered":"https:\/\/nsisolution.com\/?post_type=resultat&#038;p=4287"},"modified":"2025-05-05T15:25:56","modified_gmt":"2025-05-05T19:25:56","slug":"promote-cross-selling-by-leveraging-zoho-crm-data-in-zoho-marketing-automation","status":"publish","type":"resultat","link":"https:\/\/nsisolution.com\/en\/case-studies\/promote-cross-selling-by-leveraging-zoho-crm-data-in-zoho-marketing-automation\/","title":{"rendered":"Promote Cross-Selling by Leveraging Zoho CRM Data in Zoho Marketing Automation"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">context<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/palplus.ca\/en\/\">PAL+<\/a> is a group of leading companies in the hotel, restaurant and tourism industry. With its <strong>4 restaurants<\/strong> (Bistro K\u00f3z, Bistro 4 Saisons, Burger Pub, OMG Resto), <strong>2 hotels<\/strong> (Espace 4 Saisons, H\u00f4tel Vers\u014d) and its <strong>cruise business<\/strong> on Lake Memphr\u00e9magog (Escapades Memphr\u00e9magog), PAL+ plays a key role in the region&#8217;s tourist appeal, welcoming over <strong>100,000 visitors<\/strong> every year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite its success, PAL+ was facing major challenges in <strong>integrating and exploiting customer data<\/strong> from its various entities. The company wanted to optimize these processes to enhance the customer experience and <strong>promote cross-selling<\/strong> between its various offerings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group block-solutions has-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Solutions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0<br><strong>Redesign of data structure<\/strong> in <strong>Zoho CRM<\/strong> to better meet operational needs.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Optimization of data synchronization<\/strong> between <strong>Zoho CRM<\/strong> and <strong>Zoho Marketing Automation<\/strong> to ensure fluid, reliable information.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Configuration of customer segments and automations<\/strong> in <strong>Zoho Marketing Automation<\/strong>, facilitating data mining and the implementation of cross-selling strategies.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns block-gains-temoignages is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Gains<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More than<strong> 80 customer segments<\/strong>, enabling fine, personalized segmentation.<\/li>\n\n\n\n<li><strong>Improved data synchronization<\/strong>, with filtering rules to prevent the entry of certain domains and limit database pollution.<\/li>\n\n\n\n<li>An <strong>optimized data structure<\/strong>, facilitating strategic use.<\/li>\n\n\n\n<li>Implementation of <strong>new secure automations<\/strong>, ensuring more efficient management of customer interactions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Satisfaction and achievement of objectives<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"33\" height=\"31\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/\/ico-star.svg\" alt=\"\" class=\"wp-image-1389\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"33\" height=\"31\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/\/ico-star.svg\" alt=\"\" class=\"wp-image-1389\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"33\" height=\"31\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/\/ico-star.svg\" alt=\"\" class=\"wp-image-1389\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"33\" height=\"31\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/\/ico-star.svg\" alt=\"\" class=\"wp-image-1389\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"33\" height=\"31\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/\/ico-star.svg\" alt=\"\" class=\"wp-image-1389\"\/><\/figure>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Satisfaction with interventions<\/strong><div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex\" style=\"-webkit-font-smoothing: antialiased; flex-wrap: nowrap; font-family: Ubuntu, Arial, Helvetica, sans-serif; font-size: 16px; font-weight: 400; white-space-collapse: collapse;\"><\/div><\/h3>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"33\" height=\"31\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/\/ico-star.svg\" alt=\"\" class=\"wp-image-1389\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"33\" height=\"31\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/\/ico-star.svg\" alt=\"\" class=\"wp-image-1389\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"33\" height=\"31\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/\/ico-star.svg\" alt=\"\" class=\"wp-image-1389\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"33\" height=\"31\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/\/ico-star.svg\" alt=\"\" class=\"wp-image-1389\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"33\" height=\"31\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/\/ico-star.svg\" alt=\"\" class=\"wp-image-1389\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">TESTIMONIALS<\/h2>\n\n\n\n<div class=\"wp-block-cb-carousel cb-single-slide\" data-slick=\"{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1,&quot;speed&quot;:1000,&quot;arrows&quot;:true,&quot;dots&quot;:false,&quot;autoplay&quot;:true,&quot;autoplaySpeed&quot;:5000,&quot;infinite&quot;:true,&quot;responsive&quot;:[{&quot;breakpoint&quot;:769,&quot;settings&quot;:{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1}}]}\">\n<div class=\"wp-block-cb-slide\">\n<p class=\"wp-block-paragraph\">\u201cThanks to NSI&#8217;s support, PAL+ was able to optimally structure and exploit its customer data. NSI played a key role in rethinking our Zoho CRM architecture and optimizing synchronization with Zoho Marketing Automation. Their team stands out for its responsiveness: they respond quickly to our requests, fully understand our needs and propose appropriate solutions. Not only is their work of the highest quality, but the working relationship is pleasant and professional. It&#8217;s a real pleasure to work with them!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Annie Fournier<\/strong><br>Marketing Director<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group block-items-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left\">OTHER CASE STUDIES THAT MIGHT INTEREST YOU<\/h2>\n\n\n    <ul class=\"is-layout-flow is-flex-container columns-2 wp-block-post-template\">\n                                <li class=\"wp-block-post post-3020 resultat type-resultat status-publish has-post-thumbnail hentry resultat_envergure-51-100-employees resultat_industrie-service-en\">\n                                    <figure class=\"wp-block-post-featured-image\">\n                        <img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/2023\/06\/PembrookeIves_Garruppo_092420_041_b-scaled-1-1024x683.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" \/>                    <\/figure>\n                                <div class=\"is-acf-field client-logo wp-block-mfb-meta-field-block\">\n                                                                <div class=\"value\">\n                            <img decoding=\"async\" width=\"642\" height=\"768\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/2023\/06\/Logo_Pembrooke-642x768.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>                        <\/div>\n                                    <\/div>\n                <h2 class=\"wp-block-post-title\"><a href=\"https:\/\/nsisolution.com\/en\/case-studies\/marketing-and-sales-digital-transformation-with-zoho-one\/\">Marketing and Sales Digital Transformation with Zoho One<\/a><\/h2>\n                <div class=\"is-acf-field client wp-block-mfb-meta-field-block\">\n                    <div class=\"value\">Pembrooke &amp; Ives<\/div>\n                <\/div>\n                <div class=\"is-acf-field specialites wp-block-mfb-meta-field-block\">\n                    <div class=\"value\">\n                                                    <ul>\n                                                                    <li><a href=\"https:\/\/nsisolution.com\/en\/center-of-expertise\/marketing\/\">Marketing<\/a><\/li>\n                                                                    <li><a href=\"https:\/\/nsisolution.com\/en\/center-of-expertise\/sales\/\">Sales<\/a><\/li>\n                                                            <\/ul>\n                                            <\/div>\n                <\/div>\n                <a class=\"wp-block-read-more\" href=\"https:\/\/nsisolution.com\/en\/case-studies\/marketing-and-sales-digital-transformation-with-zoho-one\/\" target=\"_self\">View case study<\/a>\n            <\/li>\n                                <li class=\"wp-block-post post-3971 resultat type-resultat status-publish has-post-thumbnail hentry resultat_envergure-0-50-employess resultat_industrie-sales\">\n                                    <figure class=\"wp-block-post-featured-image\">\n                        <img decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/2024\/10\/290747637_5240984705978624_8261924392889787434_n-1024x552.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" \/>                    <\/figure>\n                                <div class=\"is-acf-field client-logo wp-block-mfb-meta-field-block\">\n                                                                <div class=\"value\">\n                            <img decoding=\"async\" width=\"1024\" height=\"194\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/2024\/10\/Design_sans_titre-removebg-preview-1024x194.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>                        <\/div>\n                                    <\/div>\n                <h2 class=\"wp-block-post-title\"><a href=\"https:\/\/nsisolution.com\/en\/case-studies\/zoho-one-implementation-for-sales-marketing-and-project-management\/\">Zoho One Implementation for Sales, Marketing, and Project Management<\/a><\/h2>\n                <div class=\"is-acf-field client wp-block-mfb-meta-field-block\">\n                    <div class=\"value\">Metropolitan West<\/div>\n                <\/div>\n                <div class=\"is-acf-field specialites wp-block-mfb-meta-field-block\">\n                    <div class=\"value\">\n                                                    <ul>\n                                                                    <li><a href=\"https:\/\/nsisolution.com\/en\/center-of-expertise\/sales\/\">Sales<\/a><\/li>\n                                                                    <li><a href=\"https:\/\/nsisolution.com\/en\/center-of-expertise\/marketing\/\">Marketing<\/a><\/li>\n                                                            <\/ul>\n                                            <\/div>\n                <\/div>\n                <a class=\"wp-block-read-more\" href=\"https:\/\/nsisolution.com\/en\/case-studies\/zoho-one-implementation-for-sales-marketing-and-project-management\/\" target=\"_self\">View case study<\/a>\n            <\/li>\n            <\/ul>\n\n\n\n<div class=\"wp-block-group block-cta reveal\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/2024\/04\/NSI-Solution-26-1.jpg\" alt=\"\" class=\"wp-image-3486\" style=\"height:520px\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">D\u00e9couvrir les applications Zoho<\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/nsisolution.com\/obtenir-demo-zoho\/\">Obtenir une d\u00e9mo gratuite<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/2024\/04\/NSI-Solution-04-1.jpg\" alt=\"\" class=\"wp-image-3491\" style=\"height:520px\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Essayer Zoho One gratuitement<\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/store.zoho.com\/ResellerCustomerSignUp.do?id=a0b0e08f5cd671123c8168f4552ba59f&amp;locale=fr\" target=\"_blank\" rel=\"noreferrer noopener\">Ouvrir un compte<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>context PAL+ is a group of leading companies in the hotel, restaurant and tourism industry. 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