{"id":4378,"date":"2025-06-12T09:05:22","date_gmt":"2025-06-12T13:05:22","guid":{"rendered":"https:\/\/nsisolution.com\/?post_type=resultat&#038;p=4378"},"modified":"2025-06-12T09:22:50","modified_gmt":"2025-06-12T13:22:50","slug":"marketing-applications-implementation-for-a-b2b-engineering-firm","status":"publish","type":"resultat","link":"https:\/\/nsisolution.com\/en\/case-studies\/marketing-applications-implementation-for-a-b2b-engineering-firm\/","title":{"rendered":"Marketing Applications Implementation for a B2B Engineering Firm"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">context<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"http:\/\/www.optimec.ca\">Optimec Consultants<\/a> is an engineering firm specializing in simulation, offering cutting-edge software and associated engineering services. Operating in a niche sector with a product that is still relatively unknown, Optimec Consultants sought an effective solution to implement educational lead nurturing strategies. The goal was to increase lead qualification before transitioning them to the sales stage, thereby maximizing conversion chances.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group block-solutions has-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Solutions<\/h2>\n\n\n\n<p>Implementation of <strong>Zoho Marketing Automation<\/strong>, integrated with <strong>Zoho CRM<\/strong>, this solution allows for targeted nurturing of prospects. This process ensures that leads are only transferred to sales once they\u2019ve demonstrated sufficient engagement, thus improving the quality of the leads.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Zoho Forms<\/strong> was used to create customized forms and simplify the collection of prospect data. Through Zoho Forms, it is also possible to track contact sources, allowing Optimec Consultants to identify the most effective marketing strategies.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Integration of <strong>Zoho Social<\/strong>: This solution facilitated the planning, management, and analysis of social media performance. It enabled Optimec Consultants to better understand the impact of their actions on social platforms and adjust their strategy accordingly.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns block-gains-temoignages is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Gains<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The implementation of Zoho Marketing Automation allowed for the automation of lead follow-ups, making it easier to manage engagement through automated sending flows. The integration of lead scoring within these flows enhanced the responsiveness of the sales team, who receive notifications as soon as a prospect interacts meaningfully with the content, allowing for more targeted and timely actions.<\/li>\n\n\n\n<li>Strategic analysis and adjustments through source tracking: Tracking data sources through UTMs integrated with Zoho Forms enabled Optimec Consultants to precisely identify the most effective initiatives. This visibility allowed for real-time adjustments to marketing strategies, maximizing the efforts and resources invested.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Satisfaction and achievement of objectives<\/h3>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"33\" height=\"31\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/2022\/11\/ico-star.svg\" alt=\"\" class=\"wp-image-1389\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"33\" height=\"31\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/2022\/11\/ico-star.svg\" alt=\"\" class=\"wp-image-1389\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"33\" height=\"31\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/2022\/11\/ico-star.svg\" alt=\"\" class=\"wp-image-1389\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"33\" height=\"31\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/2022\/11\/ico-star.svg\" alt=\"\" class=\"wp-image-1389\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"33\" height=\"31\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/2022\/11\/ico-star.svg\" alt=\"\" class=\"wp-image-1389\"\/><\/figure>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Satisfaction with interventions<\/h3>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"33\" height=\"31\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/2022\/11\/ico-star.svg\" alt=\"\" class=\"wp-image-1389\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"33\" height=\"31\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/2022\/11\/ico-star.svg\" alt=\"\" class=\"wp-image-1389\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"33\" height=\"31\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/2022\/11\/ico-star.svg\" alt=\"\" class=\"wp-image-1389\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"33\" height=\"31\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/2022\/11\/ico-star.svg\" alt=\"\" class=\"wp-image-1389\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"33\" height=\"31\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/2022\/11\/ico-star.svg\" alt=\"\" class=\"wp-image-1389\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Testimonial<\/h2>\n\n\n\n<div class=\"wp-block-cb-carousel cb-single-slide\" data-slick=\"{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1,&quot;speed&quot;:1000,&quot;arrows&quot;:true,&quot;dots&quot;:false,&quot;autoplay&quot;:true,&quot;autoplaySpeed&quot;:5000,&quot;infinite&quot;:true,&quot;responsive&quot;:[{&quot;breakpoint&quot;:769,&quot;settings&quot;:{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1}}]}\">\n<div class=\"wp-block-cb-slide\">\n<p>\u00ab The Zoho marketing solutions helped streamline our lead nurturing processes and provided a clear understanding of where our prospects are coming from. The lead qualification process from marketing to sales allows for better responsiveness from the team, creating better momentum in follow-ups after events, webinars, and website downloads. \u00bb<br><strong>Max Lucchesi<\/strong><br><em>VP Business Development<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group block-items-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left\">Other case studies that might interest you<\/h2>\n\n\n    <ul class=\"is-layout-flow is-flex-container columns-2 wp-block-post-template\">\n                                <li class=\"wp-block-post post-3500 resultat type-resultat status-publish has-post-thumbnail hentry\">\n                                    <figure class=\"wp-block-post-featured-image\">\n                        <img decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/2024\/04\/alice-triquet-D0TdBZ6OMoo-unsplash-1024x678.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" \/>                    <\/figure>\n                                <div class=\"is-acf-field client-logo wp-block-mfb-meta-field-block\">\n                                                                <div class=\"value\">\n                            <img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/2024\/04\/logo-FNQLEDC-1024x611.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>                        <\/div>\n                                    <\/div>\n                <h2 class=\"wp-block-post-title\"><a href=\"https:\/\/nsisolution.com\/en\/case-studies\/fnqledc\/\">On the Road to Business and Digital Transformation with Zoho One<\/a><\/h2>\n                <div class=\"is-acf-field client wp-block-mfb-meta-field-block\">\n                    <div class=\"value\">Commission de d\u00e9veloppement \u00e9conomique des Premi\u00e8res Nations du Qu\u00e9bec et du Labrador (CDEPNQL)<\/div>\n                <\/div>\n                <div class=\"is-acf-field specialites wp-block-mfb-meta-field-block\">\n                    <div class=\"value\">\n                                                    <ul>\n                                                                    <li><a href=\"https:\/\/nsisolution.com\/en\/center-of-expertise\/continuous-improvement\/\">Continuous Improvement<\/a><\/li>\n                                                            <\/ul>\n                                            <\/div>\n                <\/div>\n                <a class=\"wp-block-read-more\" href=\"https:\/\/nsisolution.com\/en\/case-studies\/fnqledc\/\" target=\"_self\">View case study<\/a>\n            <\/li>\n                                <li class=\"wp-block-post post-3713 resultat type-resultat status-publish has-post-thumbnail hentry resultat_envergure-0-50-employess resultat_industrie-sales\">\n                                    <figure class=\"wp-block-post-featured-image\">\n                        <img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/2024\/06\/EcoloPharm-background-1024x683.avif\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" \/>                    <\/figure>\n                                <div class=\"is-acf-field client-logo wp-block-mfb-meta-field-block\">\n                                                                <div class=\"value\">\n                            <img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/2024\/06\/Logo-EcoloPharm-1.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>                        <\/div>\n                                    <\/div>\n                <h2 class=\"wp-block-post-title\"><a href=\"https:\/\/nsisolution.com\/en\/case-studies\/digital-transformation-to-zoho-crm-for-environmentally-responsible-pharmaceutical-packaging\/\">Digital Transformation to Zoho CRM for Environmentally Responsible Pharmaceutical Packaging<\/a><\/h2>\n                <div class=\"is-acf-field client wp-block-mfb-meta-field-block\">\n                    <div class=\"value\">EcoloPharm<\/div>\n                <\/div>\n                <div class=\"is-acf-field specialites wp-block-mfb-meta-field-block\">\n                    <div class=\"value\">\n                                                    <ul>\n                                                                    <li><a href=\"https:\/\/nsisolution.com\/en\/center-of-expertise\/marketing\/\">Marketing<\/a><\/li>\n                                                                    <li><a href=\"https:\/\/nsisolution.com\/en\/center-of-expertise\/continuous-improvement\/\">Continuous Improvement<\/a><\/li>\n                                                            <\/ul>\n                                            <\/div>\n                <\/div>\n                <a class=\"wp-block-read-more\" href=\"https:\/\/nsisolution.com\/en\/case-studies\/digital-transformation-to-zoho-crm-for-environmentally-responsible-pharmaceutical-packaging\/\" target=\"_self\">View case study<\/a>\n            <\/li>\n            <\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group block-cta reveal\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/2024\/04\/NSI-Solution-26-1.jpg\" alt=\"\" class=\"wp-image-3487\" style=\"height:520px\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Discover the Zoho Apps<\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/nsisolution.com\/en\/request-a-zoho-demo\/\">Get a Free Demo<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/2024\/04\/NSI-Solution-04-1.jpg\" alt=\"\" class=\"wp-image-3492\" style=\"height:520px\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Try Zoho One for Free<\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/store.zoho.com\/ResellerCustomerSignUp.do?id=a0b0e08f5cd671123c8168f4552ba59f&amp;locale=en\" target=\"_blank\" rel=\"noreferrer noopener\">Open an Account<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>context Optimec Consultants is an engineering firm specializing in simulation, offering cutting-edge software and associated engineering services. Operating in a niche sector with a product that is still relatively unknown, Optimec Consultants sought an effective solution to implement educational lead nurturing strategies. The goal was to increase lead qualification before transitioning them to the sales [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":4375,"template":"","resultat_envergure":[27],"resultat_industrie":[31],"class_list":["post-4378","resultat","type-resultat","status-publish","has-post-thumbnail","hentry","resultat_envergure-0-50-employess","resultat_industrie-manufacturing"],"acf":{"client":{"simple_value_formatted":"Optimec Consultants","value_formatted":"Optimec Consultants","value":"Optimec Consultants","field":{"ID":1180,"key":"field_636aba1477b88","label":"Nom du client","name":"client","aria-label":"","prefix":"acf","type":"text","value":null,"menu_order":0,"instructions":"","required":1,"id":"","class":"","conditional_logic":0,"parent":1179,"wrapper":{"width":"","class":"","id":""},"wpml_cf_preferences":"1","default_value":"","maxlength":"","placeholder":"","prepend":"","append":"","_name":"client","_valid":1}},"client_logo":{"simple_value_formatted":"<img width=\"1024\" height=\"226\" src=\"https:\/\/nsisolution.com\/wp-content\/uploads\/2025\/06\/Optimec-logo-grayscale-1024x226.png\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" \/>","value_formatted":4377,"value":4377,"field":{"ID":1181,"key":"field_636abadb77b89","label":"Logo du client","name":"client_logo","aria-label":"","prefix":"acf","type":"image","value":null,"menu_order":1,"instructions":"","required":0,"id":"","class":"","conditional_logic":0,"parent":1179,"wrapper":{"width":"","class":"","id":""},"wpml_cf_preferences":"1","return_format":"array","library":"all","min_width":"","min_height":"","min_size":"","max_width":"","max_height":"","max_size":"","mime_types":"","preview_size":"medium","_name":"client_logo","_valid":1}},"specialites":{"simple_value_formatted":"<ul><li><a class=\"post-link\" href=\"https:\/\/nsisolution.com\/en\/center-of-expertise\/marketing\/\" rel=\"bookmark\">Marketing<\/a><\/li><li><a class=\"post-link\" href=\"https:\/\/nsisolution.com\/en\/center-of-expertise\/sales\/\" rel=\"bookmark\">Sales<\/a><\/li><\/ul>","value_formatted":[1620,1738],"value":["1620","1738"],"field":{"ID":1182,"key":"field_636abb0d77b8a","label":"P\u00f4les d'expertise","name":"specialites","aria-label":"","prefix":"acf","type":"relationship","value":null,"menu_order":2,"instructions":"","required":0,"id":"","class":"","conditional_logic":0,"parent":1179,"wrapper":{"width":"","class":"","id":""},"wpml_cf_preferences":"2","post_type":["specialite"],"taxonomy":"","filters":["search"],"return_format":"object","min":"","max":"","elements":"","_name":"specialites","_valid":1,"bidirectional_target":[]}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Applications Implementation for a B2B Engineering Firm - NSI Solution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nsisolution.com\/en\/case-studies\/marketing-applications-implementation-for-a-b2b-engineering-firm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Applications Implementation for a B2B Engineering Firm - NSI Solution\" \/>\n<meta property=\"og:description\" content=\"context Optimec Consultants is an engineering firm specializing in simulation, offering cutting-edge software and associated engineering services. 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