{"id":4514,"date":"2025-07-24T08:37:46","date_gmt":"2025-07-24T12:37:46","guid":{"rendered":"https:\/\/nsisolution.com\/?post_type=resultat&p=4514"},"modified":"2025-07-24T13:15:56","modified_gmt":"2025-07-24T17:15:56","slug":"strategic-positioning-brand-image-and-marketing-deployment-using-the-kaizen-blitz-method","status":"publish","type":"resultat","link":"https:\/\/nsisolution.com\/en\/case-studies\/strategic-positioning-brand-image-and-marketing-deployment-using-the-kaizen-blitz-method\/","title":{"rendered":"Strategic positioning, brand image, and marketing deployment using the Kaizen Blitz method"},"content":{"rendered":"\n
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context<\/h2>\n<\/div>\n\n\n\n
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To mark its 10th anniversary, Iceberg Management<\/a><\/strong>, a human resources consulting firm, undertook a complete overhaul of its strategic positioning, brand image, and website. This milestone was intended to reflect the company’s evolution, its increased expertise, and its renewed vision.<\/p>\n\n\n\n

In this context, the Iceberg team wanted to go beyond branding by deploying a coherent and effective marketing strategy to support this transformation. The objective was clear: to establish a solid, measurable, and sustainable marketing structure capable of supporting the company’s growth and amplifying the reach of its new positioning. The mandate was carried out in a context requiring the application of the Kaizen Blitz method in project management, with a team dedicated to quickly delivering targeted actions to optimize positioning, brand image, and marketing strategy in less than two months.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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New brand signature<\/p><\/div><\/div>

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Variations on the official signature<\/p><\/div><\/div>

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The light beam symbol as a graphic element<\/p><\/div><\/div>

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Positioning of signature elements and clearance area to be observed<\/p><\/div><\/div>

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The brand colors can be combined to create the gradients shown here<\/p><\/div><\/div>

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The solution emerges from the iceberg \r\nDrawn from the brand's expression and key messages\u2014visionary, enlightening\u2014the logo evokes the solid foundation of a glacier from which beams of light emanate. Through their verticality and color gradient, they represent the company's approach to supporting its clients in bringing out collective intelligence.<\/p><\/div><\/div><\/div><\/p>\n\n\n\n

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SOLUTIONS<\/h2>\n\n\n\n

Strategic analysis:<\/strong> Value proposition, target audiences, competition, positioning, vision, mission, and values<\/p>\n\n\n\n

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Strategic brand positioning<\/strong><\/p>\n\n\n\n

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Creating a revamped brand image<\/strong> with a brand book<\/p>\n\n\n\n

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Reviewing the marketing planning process with Zoho Tables<\/a><\/strong><\/p>\n\n\n\n

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Implementation of automated email marketing flows with Zoho Campaigns<\/a><\/strong><\/p>\n\n\n\n

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Keyword analysis for SEO optimization<\/strong><\/p>\n\n\n\n

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Set up Google Ads<\/strong> campaigns<\/p>\n\n\n\n

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Marketing dashboard with Zoho Analytics<\/a><\/strong><\/p>\n<\/div>\n\n\n\n

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Gains<\/h2>\n\n\n\n

In less than two months<\/strong>, a clear strategic positioning was developed, along with a complete redesign of the brand identity, which was put into a brand book, as well as operational marketing recommendations to boost visibility and help create opportunities.<\/p>\n\n\n\n

The integration of tools such as Zoho Tables, Campaigns, and Analytics made it possible to track the performance of initiatives in real time, generate the first qualified leads, and better manage campaigns based on concrete data. The team now has an autonomous, scalable marketing framework that is aligned with its long-term vision.<\/p>\n\n\n\n

Satisfaction and achievement of objectives<\/h3>\n\n\n\n
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Satisfaction with interventions<\/h3>\n\n\n\n
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Testimonial<\/h2>\n\n\n\n
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\u00abSometimes there is a real fit between two teams, and our collaboration with NSI was concrete proof of this. From the outset, we felt a strong intellectual connection, a natural alignment in the way we think, understand issues, and respond to them accurately.<\/p>\n\n\n\n

What particularly impressed us was that NSI didn’t just talk the talk or tick the usual boxes. They exceeded expectations by delivering quickly and rigorously, and by proposing a solution that was perfectly aligned with our current pain points.<\/p>\n\n\n\n

The NSI team set the stage for success from the outset, with a confident intrapreneurial approach, ready to take calculated risks to deliver real value. Their active listening and ability to grasp the key components of the project made all the difference. That’s rare, and it’s valuable.\u00bb

Julie Tardif<\/strong>
Sales Director, Co-founder & Partner<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Discover the Zoho Apps<\/h4>\n\n\n\n
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Get a Free Demo<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Try Zoho One for Free<\/h4>\n\n\n\n
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Open an Account<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

context To mark its 10th anniversary, Iceberg Management, a human resources consulting firm, undertook a complete overhaul of its strategic positioning, brand image, and website. This milestone was intended to reflect the company’s evolution, its increased expertise, and its renewed vision. In this context, the Iceberg team wanted to go beyond branding by deploying a […]<\/p>\n","protected":false},"author":5,"featured_media":4453,"template":"","resultat_envergure":[27],"resultat_industrie":[33],"class_list":["post-4514","resultat","type-resultat","status-publish","has-post-thumbnail","hentry","resultat_envergure-0-50-employess","resultat_industrie-service-en"],"acf":{"client":{"simple_value_formatted":"Iceberg Management","value_formatted":"Iceberg Management","value":"Iceberg Management","field":{"ID":1180,"key":"field_636aba1477b88","label":"Nom du client","name":"client","aria-label":"","prefix":"acf","type":"text","value":null,"menu_order":0,"instructions":"","required":1,"id":"","class":"","conditional_logic":0,"parent":1179,"wrapper":{"width":"","class":"","id":""},"wpml_cf_preferences":"1","default_value":"","maxlength":"","placeholder":"","prepend":"","append":"","_name":"client","_valid":1}},"client_logo":{"simple_value_formatted":"\"\"","value_formatted":4451,"value":4451,"field":{"ID":1181,"key":"field_636abadb77b89","label":"Logo du client","name":"client_logo","aria-label":"","prefix":"acf","type":"image","value":null,"menu_order":1,"instructions":"","required":0,"id":"","class":"","conditional_logic":0,"parent":1179,"wrapper":{"width":"","class":"","id":""},"wpml_cf_preferences":"1","return_format":"array","library":"all","min_width":"","min_height":"","min_size":"","max_width":"","max_height":"","max_size":"","mime_types":"","preview_size":"medium","_name":"client_logo","_valid":1}},"specialites":{"simple_value_formatted":"