Client
Industry
Project size
Centers of expertise
context
To support the growth of its operations and initiate a digital transformation aligned with Industry 4.0 principles, Iceberg Management wanted to equip itself with the tools and skills necessary to automate its business processes and increase agility. The goal was to optimize customer relationship management, recruitment, onboarding, and talent integration, while strengthening data analysis and online interaction. The team was looking for concrete support to integrate appropriate technological solutions, using a lean and efficiency-focused approach.
Solutions
Optimization of recruitment and talent management → Implementation of Zoho Recruit and Zoho People to automate the recruitment process, improve talent onboarding, and manage performance centrally.
Improved customer relations and communication → Integration of Zoho CRM and Zoho SalesIQ to centralize customer interactions, automate sales follow-ups, and improve online customer engagement through AI.
Enhanced document management and workflows → Use Zoho Writer to simplify document creation and management, and Zoho Sign for secure electronic signing of contracts and agreements.
Gains
Thanks to the integration of Zoho SalesIQ, the company benefits from an AI-powered chatbot that provides personalized support to guide website visitors and optimize conversions, with low operational costs and high availability. The interface is fully customized to align with the new brand image, and the internal team is trained to manage its continuous improvement.
The integration of Zoho CRM with Zoho Writer and Zoho Sign has simplified the management of service offerings and customer follow-ups, while reducing administrative overhead and licensing costs. Automating communications, such as appointment scheduling and follow-ups, improves the efficiency of sales processes.
On the human resources side, Zoho Recruit and Zoho People have standardized and automated recruitment and onboarding processes, reducing the risk of oversights and ensuring consistent execution. The self-managed onboarding journey and smooth transition from recruitment to welcoming new employees have enabled a quick and structured start for each new hire.
Satisfaction and achievement of objectives
Satisfaction with interventions