Strategic positioning, brand image, and marketing deployment using the Kaizen Blitz method

Client

context

To mark its 10th anniversary, Iceberg Management, a human resources consulting firm, undertook a complete overhaul of its strategic positioning, brand image, and website. This milestone was intended to reflect the company’s evolution, its increased expertise, and its renewed vision.

In this context, the Iceberg team wanted to go beyond branding by deploying a coherent and effective marketing strategy to support this transformation. The objective was clear: to establish a solid, measurable, and sustainable marketing structure capable of supporting the company’s growth and amplifying the reach of its new positioning. The mandate was carried out in a context requiring the application of the Kaizen Blitz method in project management, with a team dedicated to quickly delivering targeted actions to optimize positioning, brand image, and marketing strategy in less than two months.

New brand signature

Variations on the official signature

The light beam symbol as a graphic element

Positioning of signature elements and clearance area to be observed

The brand colors can be combined to create the gradients shown here

The solution emerges from the iceberg Drawn from the brand's expression and key messages—visionary, enlightening—the logo evokes the solid foundation of a glacier from which beams of light emanate. Through their verticality and color gradient, they represent the company's approach to supporting its clients in bringing out collective intelligence.

SOLUTIONS

Strategic analysis: Value proposition, target audiences, competition, positioning, vision, mission, and values

Strategic brand positioning

Creating a revamped brand image with a brand book

Reviewing the marketing planning process with Zoho Tables

Implementation of automated email marketing flows with Zoho Campaigns

Keyword analysis for SEO optimization

Set up Google Ads campaigns

Marketing dashboard with Zoho Analytics

Gains

In less than two months, a clear strategic positioning was developed, along with a complete redesign of the brand identity, which was put into a brand book, as well as operational marketing recommendations to boost visibility and help create opportunities.

The integration of tools such as Zoho Tables, Campaigns, and Analytics made it possible to track the performance of initiatives in real time, generate the first qualified leads, and better manage campaigns based on concrete data. The team now has an autonomous, scalable marketing framework that is aligned with its long-term vision.

Satisfaction and achievement of objectives

Satisfaction with interventions

Testimonial

«Sometimes there is a real fit between two teams, and our collaboration with NSI was concrete proof of this. From the outset, we felt a strong intellectual connection, a natural alignment in the way we think, understand issues, and respond to them accurately.

What particularly impressed us was that NSI didn’t just talk the talk or tick the usual boxes. They exceeded expectations by delivering quickly and rigorously, and by proposing a solution that was perfectly aligned with our current pain points.

The NSI team set the stage for success from the outset, with a confident intrapreneurial approach, ready to take calculated risks to deliver real value. Their active listening and ability to grasp the key components of the project made all the difference. That’s rare, and it’s valuable.»

Julie Tardif
Sales Director, Co-founder & Partner