Client
Industry
Project size
Centers of expertise
Context
PAL+, a tourism group with approximately 350 employees in the Eastern Townships, needed to re-establish the integration between its new MEWS hotel software and Zoho CRM following the migration from Hotello.
The goal was to improve hotel reservation management, reduce errors, and better centralize data. A custom integration was developed to automate the transfer of information to the CRM and improve data tracking.
The project eliminated manual data transfer, reduced errors by approximately 50%, and sped up operational tasks by several hours. PAL+ now benefits from greater visibility into its reservation data and a more reliable foundation for its marketing efforts.
Solutions PROPOSED
Development of a custom integration between MEWS and Zoho CRM
Automatic data synchronization with custom modules in Zoho CRM
Development of calculation algorithms for combined frequencies and revenues
Optimizing the tracking of reservation data to support more advanced marketing targeting
Gains
- Complete elimination of the manual transfer of hotel reservation information to the CRM
- Reduction in errors by approximately 50%
- Data that is better tracked and centralized
- Reduced risks associated with errors, bugs, and delays
- A more robust database for targeted marketing
Satisfaction and achievement of objectives
Satisfaction with interventions