Business and Digital Transformation with Zoho One for a Production Company

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Founded in 2002, Attraction has become an undisputed leader in the Quebec entertainment industry, thanks to its expertise in content production, creation and distribution. The company has distinguished itself by its ability to develop innovative concepts, attract top talent and produce shows, events, television programs and films of exceptional quality. Today, Attraction is recognized as a key player in the entertainment world in Quebec and beyond, with an international reach that continues to grow.

Given Attraction’s scale and growth ambitions, the company needed to centralize information and standardize its processes to improve the exchange of information between its teams.


Review and optimization of production management processes to optimize the flow of information across departments

Implementation of Zoho CRM and Zoho Projects to track production throughout its lifecycle

Implementation of predefined production templates in Zoho Projects. This solution has standardized processes and avoided project repetition, while ensuring that projects are delivered on time.


As a result of its digital transformation, Attraction can better organize and index its content, reducing e-mail exchanges between departments, facilitating information retrieval and improving collaboration between the company’s various departments. For example, this project has reduced the time taken to issue invoices following the completion of deliverables by 80%.

Satisfaction and achievement of objectives

Satisfaction with interventions


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