Transforming the Marketing Process for a Cultural Company

Client

Industry

Service

Project size

1-50 employees

Centers of expertise

context

Prestigo is a cultural company whose mission is to produce, promote and market educational, intelligent and entertaining content for youth and the general public. In addition to television programs and music albums, Prestigo offers education enthusiasts a variety of entertaining, fun and intelligent shows under the themes of magic, music, circus, nature, comics and reading. Prestigo offers memorable performances specially designed for young audiences.

Through the nature of its operations, the company has developed expertise in content creation and communications. However, to continue its growth, it was essential to consolidate the marketing strategy and organize the process to facilitate the operationalization of activities and enable further revenue generation.

Solutions

Digital performance audit and identification of improvement opportunities.

Configure G4A tracking to measure web performance.

Level 2 marketing process review using LEAN methodology.

Implementation of an optimized process and a collaborative marketing calendar.

Dynamic segmentation of target audiences in Zoho Campaigns and integration with Zoho Creator.

Gains

The implementation of the improved marketing process and the collaborative calendar tool reduced the time needed to operationalize marketing activities by around 25%. What’s more, the methodologies passed on now enable the manager to apply LEAN principles to other key corporate functions. This business transformation also enabled us to draw up an action plan for Phase 2, which includes a website redesign and consolidation of 6 websites into a single one in order to generate more opportunities.

Satisfaction and achievement of objectives

Satisfaction with interventions

Testimonial

“NSI’s support was definitely what had the biggest impact this year on the company and on me as CEO. This project was the trigger that structured our thinking and gave us the confidence to take things to the next level. Beyond the marketing process, the methodologies transmitted by NSI have even helped improve several other processes at Prestigo. Our collaboration helped address bottlenecks and increase performance. I highly recommend the NSI team to address both your strategic and technical challenges.“

Daniel Coutu
President, Prestigo