Digital Transformation to Zoho CRM for Environmentally Responsible Pharmaceutical Packaging

Client

Industry

Sales

Project size

1-50 employees

Centers of expertise

context

EcoloPharm offers eco-responsible pharmaceutical packaging solutions. To better manage its processes, EcoloPharm is looking for an integrated digital solution. The company needs to process data from several thousand customers and prospects in Canada and across its distribution chain, while maintaining a direct relationship on a human scale.

Solutions

Customer and prospect database in Zoho CRM, integrated with Power BI.

Zoho CRM mobile application for sales planning and tracking.

Zoho Analytics dashboards for tracking results and trends.

Gains

Close and personalized follow-up for prospects and customers. Improved customer service quality. Visibility of marketing, sales and business development efforts. Enables more informed and strategic decision-making.

Satisfaction and achievement of objectives

Satisfaction with interventions

Testimonial

“Thank you so much for your support throughout this project and for the quick feedback! I’ve validated with the whole team and everything seems to meet the needs. Let’s talk again when other needs arise or when we explore other aspects of optimization.”
Mathieu Poliquin
Financial Performance Director