Strategic Coaching for a 3D Scanning Firm

Client

context

Pointspace is a company specializing in the 3D scanning and interpretation of geospatial data. Already well-established in the building and architecture sectors, the company was determined to explore the market potential for the application of its solutions in the manufacturing and industrial sectors, enabling manufacturers to optimize their operations and stimulate growth with a versatile digital twin that facilitates the organization of space, machinery and equipment.

Solutions

Strategic coaching on positioning methodologies

Market potential study and validation

Development of a marketing strategy for the manufacturing and industrial markets

Website content revision, implementation of a marketing calendar and SEO optimization to reflect improved positioning

Gains

The strategic coaching enabled the company to market its solution in a new market sector with confidence, and to win its first manufacturing customers in less than 3 months. Today, Pointspace ranks first in Google search results for keywords related to the manufacturing and industrial sectors.

Satisfaction and achievement of objectives

Satisfaction with interventions

Testimonial

« What’s really unique about NSI’s approach is that we’ve been able to define a high-level strategy, but we’ve also been able to attach the right tactics to it. Any good strategy needs to be able to be well executed. NSI provided concrete tools that enabled Pointspace to generate sales in a new market sector.»

Louis Dallaire
CEO