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Business and Digital Transformation for Canada’s Largest Healthcare Event

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From its very first edition in 2019, First Line in Health position itself as one of the biggest healthcare events in Quebec, thanks to the quality of its content, its guests, its speakers and the opportunities created during the event. First Line in Health is now THE annual meeting place for front-line healthcare and primary care network players, and Canada’s largest healthcare industry conference.


Complete overhaul of the WordPress website to make it more efficient and true to the quality of the First Line in Health events.

Implementation of Zoho CRM, Zoho Book, Zoho Backstage, Zoho Campaigns and Zoho Analytics to automate marketing, sales, accounting and event management processes.

Creation and management of PPC digital marketing strategy.

Implementation of Zoho Tables to improve collaboration in the marketing planning process.

Set up a sales and marketing dashboard on Zoho Analytics to track performance indicators in real time.


Thanks to new processes and technological solutions, event management was much smoother. What’s more, First Line in Health now boasts a stable, high-performance website that better reflects the event’s brand and prestige. Finally, with the implementation of integrated technological tools, the team can now access their performance indicators in real time, enabling them to adjust their efforts accordingly.

Satisfaction and achievement of objectives

Satisfaction with interventions


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